McGregor Foundation Communications Summer 2025 Intern
Position: Temporary, part-time. 10-week period during May -September 2025 window.
Tuesday, Wednesday, Thursday (9 a.m. – 5 p.m.)
Wage: $18/hour
Department: Marketing & Communications
Reports to: Chief Marketing Officer
McGregor’s mission is committed to supporting individuals’ choices by providing options, guidance, ad support along life’s journey. McGregor has served its residents and the larger community since 1877 and has a strong reputation as an innovative and quality service provider in residential living and community-based services. McGregor is a 501(c)3 nonprofit organization. For more information, visit www.mcgregoramasa.org
Summary:
The Marketing Intern will provide support to the Marketing & Communications team, including writing, material development, event planning, research, and evaluation. Located on-site in-person at McGregor’s East Cleveland campus, the Intern role is designed to expose and challenge rising junior or senior-level students pursuing a degree in marketing, communications, or a related field to all facets of integrated marketing and aging services. The intern will also gain exposure to digital marketing strategies, including SEO (Search Engine Optimization) and AI-powered content tools.
Responsibilities and Expected Outcomes: In collaboration with staff:
- Develop content for social media channels, including Facebook, Twitter, LinkedIn, Instagram, and other digital platforms.
- Implement SEO best practices to improve content ranking and web traffic; conduct keyword research, on-page optimization, and content auditing.
- Provide on-site/virtual event support and assist the team with event planning and community relations, attend weekly/monthly marketing meetings.
- Conduct ongoing news media and social media monitoring and research for the McGregor Foundation’s grantmaking operations.
- Develop e-newsletters, including blog content, images/photos, and integrate AI tools for content creation, data insights, and audience segmentation; generate content for internal for internal communications vehicles.
- Utilize AI-driven tools for automating content creation, improving audience targeting, and enhancing marketing workflows.
- Using digital marketing platforms such as Google Analytics, SEMrush, Moz, or similar tools to measure campaign performance and optimize strategies based on data insights.
- Assist in running performance reports, interpreting data to improve campaign results and content engagement.
- Attend LeadingAge Summer Enrichment Program events.
- Currently a sophomore or junior pursuing a bachelor’s degree in public relations, communications, marketing, or a related field.
Requirements:
- Strong writing, proofreading, social media, and research skills.
- Experience or coursework in SEO and familiarity with digital marketing platforms (Google Analytics, SEMrush, Moz, or similar).
- Proficiency with AI-driven content tools (e.g., Jasper, Grammarly, ChatGPT) to enhance marketing efficiency and content development.
- Graphic design, video production, HTML/content management experience preferred.
- Capability to produce communications in multiple formats, including digital, print, and broadcast.
- Excellent interpersonal skills and attention to detail required.
- Excellent verbal and written communication skills.
- Ability and confidence to interact with staff at all levels and external constituents.
Preferred candidates will have strong academic credentials, be involved in student or community service activities, and be familiar with technology, including SEO, AI tools, and digital marketing analytics platforms. Strong presentation, writing, and data interpretation skills are a plus. Interested students should submit a cover letter and resume at this link no later than February 1, 2025. We regret that we cannot respond personally to each applicant.