How to create a marketing portfolio

Portfolios aren’t just for artists. In marketing, they’re one of the most useful tools you can have. A good portfolio shows your work, your skills and how you think. About 82% of hiring managers prefer candidates with online portfolios. It helps them quickly understand what you’ve done and how you solve problems.

Instead of collecting files or sending PDFs, build a portfolio website (see the best portfolio website builders). This guide shows you what to include in your marketing portfolio, plus examples of portfolio websites and web portfolios to inspire you.